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director of Cost and Management Analysis

Толкование Перевод

1 director of Cost and Management Analysis

Военный термин: начальник управления анализа расходов и административного обеспечения (ВВС)

Универсальный англо-русский словарь > director of Cost and Management Analysis
2 director of Cost and Management Analysis

начальник управления анализа расходов и административного обеспечения ( ВВС)

English-Russian military dictionary > director of Cost and Management Analysis
3 director

начальник (управления, службы, отдела) ; руководитель; директор; ( центральный) прибор управления огнем; прибор управления артиллерийским зенитным огнем, ПУАЗО; целеуказатель; оператор наведения; пункт [самолет, корабль] наведения; ретранслятор; буссоль

Assistant director, Review and Analysis — помощник начальника управления по проверке и анализу (контрактов) (МО)

Deputy CIA director, Essential Elements of Information — заместитель директора ЦРУ по постановке основных задач сбора разведывательной информации

Deputy director of Defense Research and Engineering for Administration, Evaluation and Management — заместитель начальника управления НИОКР МО по административным вопросам, вопросам оценки и управления

Deputy director, Contract Administration Services — заместитель начальника службы по контролю за исполнением контрактов (МО)

Deputy director, Strategic and Naval Warfare Systems — заместитель начальника управления по стратегическим и морским системам оружия (МО)

Deputy director, Tactical Air and Land Warfare Systems — заместитель начальника управления по тактическим авиационным и наземным системам оружия (МО)

Deputy director, Test Facilities and Resources — заместитель начальника управления по испытательному оборудованию и ресурсам (МО)

director EW and C3 Countermeasures — начальник управления РЭБ и мер противодействия системам руководства, управления и связи (МО)

director for C3 Policy — начальник управления разработки программ руководства, управления и связи (МО)

director for Operations, Joint Staff — начальник оперативного управления объединенного штаба (КНШ)

director for Plans and Policy, Joint Staff — начальник управления планирования и строительства ВС объединенного штаба;

director of Administrative Services, Joint Staff — начальник административного управления объединенного штаба

director of C2 and Telecommunications — начальник управления систем оперативного управления и связи

director of Civilian Marksmanship, National Board for the Promotion of Rifle Practice — начальник управления стрелковой подготовки гражданского персонала Национального комитета содействия развитию стрелкового спорта (СВ)

director of Manning (Army) — Бр. начальник управления комплектования (СВ)

director of Research, Development, Test and Evaluation — начальник управления НИОКР, испытаний и оценок

director, Acquisition and Support Planning — начальник управления закупок (военной техники) и планирования МТО (МО)

director, Administrative Support Group — начальник группы административного обеспечения (СВ)

director, Admiralty Marine Technology Establishment — Бр. начальник управления разработки боевой техники МП

director, Admiralty Surface Weapons Establishment — Бр. начальник управления разработки систем надводного оружия ВМС

director, African Region — начальник управления стран Африки (МО)

director, Air National Guard — директор штаба НГ ВВС

director, Air Vehicles Technology — начальник управления разработки авиационных транспортных систем (МО)

director, Air Warfare — начальник управления авиационных систем оружия (МО)

director, Army Air Corps — Бр. начальник управления армейской авиации СВ

director, Army Aviation — начальник управления армейской авиации

director, Army Council of Review Boards — председатель совета СВ по контролю за деятельностью апелляционных комиссий

director, Army Medical Services — Бр. начальник медицинской службы СВ

director, Army National Guard — директор штаба НГ СВ

director, Army Programs — начальник управления разработки программ СВ

director, C3 Resources — начальник управления разработки систем руководства, управления и связи (МО)

director, Chemical Defence Establishment — Бр. директор НИЦ средств химической защиты

director, Civil Affairs — начальник управления по связям с гражданской администрацией и населением

director, Civilian Employees Security Program — начальник службы контрразведывательной проверки гражданского персонала (СВ)

director, Combat Support — начальник управления боевого обеспечения (МО)

director, Communications Systems — начальник управления систем связи (МО)

director, Contracts and Systems Acquisition — начальник управления заключения контрактов и закупок систем оружия и военной техники (МО)

director, Coordination and Analysis — начальник управления координации и анализа

director, Counterintelligence and Investigative Programs — начальник управления программ контрразведки и специальных расследований (МО)

director, Cruise Missile Systems — начальник управления систем КР (МО)

director, Defence Operational Analysis Establishment — Бр. начальник военнонаучного управления МО

director, Defense Research and Engineering — начальник управления НИОКР МО

director, Defense Sciences — начальник научно-исследовательского управления МО

director, Defense Supply Service-Washington — начальник службы снабжения зоны Вашингтона в МО

director, Defense Telephone Service-Washington — начальник телефонной службы зоны Вашингтона в МО

director, Defense Test and Evaluation — начальник управления МО по испытанию и оценке (оружия и военной техники)

director, DIA — начальник разведывательного управления МО

director, Directed Energy Programs — начальник управления программ использования направленной энергии (МО)

director, Doctrine, Organization and Training — начальник управления разработки доктрин, вопросов организации и боевой подготовки

director, DOD SALT Task Force — председатель рабочей группы МО по вопросам переговоров в рамках ОС В

director, East Asia and Pacific Region — начальник управления стран Восточной Азии и Тихого океана (МО)

director, Electronics and Physical Sciences — начальник управления по электронике и естественным наукам (МО)

director, Engineering Technology — начальник управления проектно-конструкторских работ (МО)

director, Environmental and Life Sciences — начальник управления экологических и биологических наук (МО)

director, Equipment Applications — начальник управления по изучению применения техники (в войсках)

director, Facilities Engineering — начальник инженерно-строительного управления

director, Far East/Middle East/Southern Hemisphere Affairs — начальник управления стран Дальнего Востока, Среднего Востока и Южного полушария (МО)

director, Federal Bureau of Investigation — директор ФБР

director, Field Maintenance — начальник службы полевого технического обслуживания и ремонта

director, Foreign Military Rights Affairs — начальник управления по делам прав иностранных государств в военной области (МО)

director, General Purpose Forces Policy — начальник управления разработки вопросов строительства сил общего назначения

director, Health Resources — начальник управления ресурсов здравоохранения

director, Information Processing Technique — начальник управления систем обработки информации (МО)

director, Information Security — начальник управления обеспечения секретности информации (МО)

director, Information Systems — начальник управления АИС

director, Installations — начальник управления строительства

director, Intelligence Resources — начальник управления изучения ресурсов разведки (МО)

director, Inter-American Region — начальник управления по межамериканским делам

director, International Economic Affairs — начальник управления по международным экономическим делам (МО)

director, International Military Staff — начальник международного объединенного штаба (НАТО)

director, Joint Staff — начальник секретариата объединенного штаба (КНШ)

director, Joint Tactical Communications (TRI-TAC) Program — начальник отдела работ по программе использования единой тактической системы связи (ТРИ-ТАК)

director, Judge Advocate Division — начальник отдела военно-юридической службы (МП)

director, Land Warfare — начальник управления наземных систем оружия (МО)

director, Legislative Liaison — начальник отдела по связям с законодательными органами (ВВС)

director, Legislative Reference Service — начальник справочной юридической службы (МО)

director, Major Weapon Systems Acquisition — начальник управления закупок основных систем оружия (МО)

director, Marine Corps Reserve — начальник отдела по вопросам резерва МП

director, Materiel Acquisition Policy — начальник управления разработки планов закупок оружия и военной техники (МО)

director, Materiel Requirements — начальник отдела определения потребностей в оружии и военной технике

director, Medical Plans and Resources — начальник управления ресурсов и планов медицинского обеспечения (ВВС)

director, Military Assistance Office — Бр. начальник управления по оказанию военной помощи иностранным государствам (СВ)

director, Military Survey — Бр. начальник топографического управления (СВ)

director, Military Technology — начальник управления военной технологии (МО)

director, Military Vehicles and Engineering Establishment — Бр. начальник управления БМ и инженерной техники

director, National Intelligence Systems — начальник управления национальных систем разведки (МО)

director, NATO/European Affairs — начальник управления по делам НАТО и стран Европы (МО)

director, Naval Laboratories — начальник управления научно-исследовательских лабораторий ВМС

director, Near Eastern and South Asian Region — начальник управления стран Ближнего Востока и Южной Азии (МО)

director, Negotiations Policy — начальник управления разработки планов ведения переговоров (МО)

director, Net Assessment — начальник управления всесторонней оценки программ (МО)

director, NSA — директор АНБ

director, Offensive and Space Systems — начальник управления космических средств и систем наступательного оружия (МО)

director, Office of Congressional Travel/Security Clearances — начальник отдела организации поездок членов Конгресса и оформления допуска к секретным материалам (МО)

director, Office of Dependents Schools — начальник отдела по вопросам воспитания и образования детей военнослужащих (МО)

director, Office of Research and Administration — начальник управления НИР и административного обеспечения (МО)

director, Operations — начальник оперативного управления [отдела]

director, Personnel and Employment Service-Washington — начальник отдела кадров для гражданских служащих зоны Вашингтона (СВ)

director, Personnel Council — председатель совета по делам ЛС (ВВС)

director, Personnel Plans — начальник управления планирования подготовки ЛС (ВВС)

director, Personnel Programs — начальник управления разработки программ использования ЛС (ВВС)

director, Planning and Health Policy Analysis — начальник управления планирования и развития здравоохранения (МО)

director, Planning and Requirements Review — начальник управления планирования и анализа потребностей (МО)

director, Planning — начальник управления планирования (МО)

director, Plans and Programs — начальник управления разработки планов и программ

director, Policy Research — начальник управления политических исследований (МО)

director, Program Control and Administration — начальник управления по административным вопросам и контролю за выполнением программ

director, Program Management — начальник управления по руководству разработкой программ (МО)

director, R&D and Procurement — начальник отдела НИОКР и заготовок

director, Religious Education — руководитель отделения [секции] религиозного образования (СВ)

director, Resource Management Office — начальник отдела управления ресурсами (СВ)

director, Royal Aircraft Establishment — Бр. директор НИЦ авиационной техники

director, Royal Armament R&D Establishment — Бр. директор НИЦ вооружений

director, Royal Armored Corps — Бр. начальник бронетанковых войск

director, Royal Artillery — Бр. начальник артиллерийского управления

director, Royal Signals and Radar Establishments — Бр. директор НИЦ средств связи и РЛ техники

director, SALT/Arms Control Support Group — начальник группы обеспечения переговоров в рамках ОСВ по контролю над вооружениями

director, Security Assistance Plans and Programs — начальник управления разработки планов и программ военной помощи иностранным государствам

director, Security Plans and Programs — начальник управления разработки планов и программ обеспечения безопасности (МО)

director, Space Activities Office — начальник управления космических программ (МО)

director, Space and Building Management Service-Washington — начальник службы эксплуатации объектов зоны Вашингтона (СВ)

director, Space Systems — начальник управления космических систем (ВВС)

director, Special Projects — начальник управления специальных проектов (МО)

director, Special Studies — начальник управления специальных НИР

director, Special Weapons — начальник управления специальных видов оружия

director, Strategic and Theater C2 Systems — начальник управления разработки систем руководства и управления ВС в стратегическом масштабе и на ТВД

director, Strategic Forces Policy — начальник управления разработки вопросов развития стратегических сил

director, Strategic Planning — начальник отдела стратегического планирования

director, Strategic Plans — начальник отдела стратегического планирования

director, Strategic Policy — начальник управления разработки стратегических проблем (МО)

director, Strategic Technology — начальник управления разработки стратегических систем оружия (МО)

director, Studies and Analyses Staff — начальник отдела исследований и анализа (СВ)

director, Surveillance and Warning — начальник управления систем наблюдения и оповещения (МО)

director, Tactical Intelligence Systems — начальник управления тактических систем разведки (МО)

director, Tactical Technology — начальник управления разработки тактических систем оружия (МО)

director, Technology and Arms Transfer Policy — начальник управления разработки основ передачи военной технологии и вооружений

director, Technology Trade — начальник управления по торговым операциям в области технологии

director, Territorial Army and Cadets — Бр. начальник управления территориальной армии и кадетских организаций

director, Theater Nuclear Force Policy — начальник управления разработки программ развития ядерных сил на ТВД

director, Underwater Weapons Projects — Бр. начальник отдела разработки проектов подводного оружия

director, USAF Judiciary — начальник отдела судопроизводства ВВС США

director, Washington Headquarters Services — начальник административноштабной службы зоны Вашингтона

director, Weapons (Production) — Бр. начальник управления по производству систем оружия

director, Women's RAF — Бр. начальник женской вспомогательной службы ВВС

director, Women's Royal Naval Service — Бр. начальник женской вспомогательной службы ВМС

Executive director, Industrial Security — начальник управления обеспечения сохранения военной тайны на промышленных предприятиях (МО)

Executive director, Quality Assurance — начальник управления обеспечения качества (продукции МО)

Executive director, Technical and Logistics Services — начальник управления служб МТО (МО)

Managing director, Royal Ordnance Factories — Бр. начальник управления военных заводов

Principal director Office of the Deputy Under-Secretary, Policy Planning — начальник управления [первый помощник заместителя МО] по планированию военно-политических программ

Staff director, Installation Services and Environmental Protection — начальник управления обслуживания объектов и защиты окружающей среды (МО)

Staff director, Management Review — начальник управления анализа организационных проблем (МО)

Staff director, Small and Disadvantaged Business Utilization — начальник управления по связям с мелкими и льготными предприятиями (МО)

Vice director, Management and Operations Defense Intelligence Agency — первый заместитель начальника разведывательного управления МО по вопросам руководства операциями

— AA director

— artillery director

— assistant deputy director

— Assistant director of Ordnance Stores

— assistant director

— Associate director for Financial and Manpower Audits

— Associate director for Intelligence and Communications Audits

— Associate director for Special Program Audits

— CIA director

— Deputy Assistant director of Ordnance Stores

— deputy assistant director

— deputy associate director

— Deputy director for Advanced Technology

— Deputy director for Research

— Deputy director of Defense Research and Engineering for Electronics and Information Systems

— Deputy director of Defense Research and Engineering for Research and Technology

— Deputy director of Defense Research and Engineering for Strategic and Space Systems

— Deputy director of Defense Research and Engineering for Tactical Warfare Programs

— Deputy director of Ordnance Stores

— deputy director

— director for Administrative Support

— director for Audiovisual Management Policy

— director for Community Relations

— director for Counterintelligence and Security Policy

— director for Defense Information

— director for External Affairs

— director for Freedom of Information and Security Review

— director for Industrial Security Clearance Review

— director for Intelligence Policy

— director for Legislative Liaison

— director for Logistics Joint Staff

— director for Management

— director for Public Affairs

— director for Scientific and Technical Intelligence

— director for Tactical Operations

— director of Administration

— director of Administrative Planning

— director of Admission

— director of Armament Development

— director of Army Contracts

— director of Army Education

— director of Army Legal Services

— director of Army Medicine and Consulting Physician to the Army

— director of Army Pathology and Consulting Pathologist

— director of Army Physical Training Corps

— director of Army Postal Services

— director of Army Quartering

— director of Army Recruiting

— director of Army Royal Signals

— director of Army Staff Duties director

— director of Army Surgery and Consulting Surgeon to the Army

— director of Army Technical Information

— director of Army Training

— director of Army Welfare and Education

— director of Budget

— director of Central Intelligence

— director of Civil Law

— director of Civilian Personnel

— director of Combat Development

— director of Computer Resources

— director of Construction

— director of Contracting and Acquisition Policy

— director of Cost and Management Analysis

— director of Defense Program Analysis and Evaluation

— director of Development and Programming

— director of Economic Adjustment

— director of Education

— director of Engineer Stores

— director of Engineering and Housing

— director of Engineering and Services

— director of Equipment and Requirements

— director of Estimates

— director of European Interallied Planning

— director of Evaluation

— director of Foreign Intelligence

— director of Fortifications and Works

— director of Graves Registration

— director of HQ Support

— director of Industrial Operations

— director of Infantry

— director of Instruction

— director of Intelligence

— director of International Logistics

— director of International Programs

— director of Joint Intelligence Bureau

— director of Logistics Plans and Programs

— director of Logistics

— director of Maintenance and Supply

— director of Maintenance

— director of Management and Resources

— director of Management and Support of Intelligence

— director of Manpower and Organization

— director of Manpower Planning

— director of Marine Corps History and Museums

— director of Mechanical Engineering

— director of Medical Policy and Plans

— director of Military Applications

— director of Military Intelligence

— director of Military Operations

— director of Missile Intelligence

— director of Movements

— director of Munitions

— director of Music

— director of NATO Standardization

— director of Naval Administration

— director of Naval Dental Services

— director of Naval Intelligence

— director of Naval Reserve

— director of Naval Ship Production

— director of Naval Warfare

— director of Navy Program Planning

— director of Officers Assignments

— director of Operational Requirements

— director of Operational Training

— director of Operations Air Defence

— director of Operations Air Transport

— director of Operations and Readiness

— director of Operations Division

— director of Ordnance Stores

— director of Organization and Training

— director of Personal Services

— director of Personnel Administration

— director of Personnel and Community Affairs

— director of Personnel and Security

— director of Personnel

— director of Plans

— director of Policy Air Staff

— director of Postings and Careers Kan

— director of Postings

— director of Procurement Policy

— director of Program Analysis and Evaluation

— director of Program Integration

— director of Programs

— director of Public Affairs

— director of Public Relations

— director of Quartering

— director of R&D

— director of Radio Engineering

— director of Regional Activities

— director of Reserve Affairs

— director of Royal Army Dental Corps

— director of Security

— director of Service Intelligence

— director of Service

— director of Ship Design and Engineering

— director of Signals

— director of Space Systems and

— director of Strategic Target Planning

— director of Supply and Maintenance

— director of Surface Weapon Projects

— director of Tactical Investigation

— director of tactics

— director of Technical Training

— director of the Army Staff

— director of Training Plans

— director of Transportation

— director of Weapons and Development

— director of Welfare Services

— director of Works

— duty director

— executive director

— exercise director

— exercise test director

— fighter director

— fire control director

— fiscal director

— food director

— funeral director

— ground director

— gun director

— illuminating director

— intercept director

— medical director

— missile director

— National Armaments director

— optronic AA fire director

— recreation center director

— safety director

— senior air director

— Staff director for Military Personnel

— staff director

— state civil defense director

— study director

— tactical air director

— TV AA fire director

— TV-laser AA fire director

— Vice director

— war game director

— weapons director

English-Russian military dictionary > director
4 budget

1. сущ.
1)

а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)

ATTRIBUTES:

annual budget — ежегодный бюджет

federal budget — федеральный бюджет

municipal budget — муниципальный бюджет, бюджет муниципального образования

national [state\] budget — государственный бюджет

farm budget — бюджет фермы

COMBS:

a budget data — бюджетные данные, бюджетная информация

a budget committee — бюджетный комитет

an item in [on\] a budget — статья в бюджете

the budget debate; the debate on the budget — обсуждение бюджета

The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.

to draw up a budget — составлять бюджет

to submit [present\] a budget — предоставить бюджет на рассмотрение

to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет

to put the budget in the red — создать бюджетный дефицит

to put the budget in the black — ликвидировать бюджетный дефицит

The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.

See:

consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlights

б) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)

See:

production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant

2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)

ATTRIBUTES:

tight budget — напряженный [ограниченный, стесненный\] бюджет

to exceed [stretch\] a budget — выходить за пределы бюджета

to cut [reduce\] a budget — урезать [сократить\] бюджет

See:

advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint

3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)

To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.

4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)

energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)

See:

water budget

5) общ. запас, большое количество.

budget of news — куча новостей

budget of time — достаточное количество времени

If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
2. гл.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)

to budget expenditures — составлять бюджет [смету\] расходов

The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.

How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?

The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.

See:

budgeted deficit, budgeted balance sheet, budgeted balance sheet
3. прил.
1) эк. дешевый, недорогой; экономичный

budget flights — экономичные рейсы

budget price — низкая [невысокая\] цена

Syn:

low-cost

See:

budget price 1)

2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствами

budget shopper — покупатель с ограниченными средствами

low-budget movies — малобюджетные фильмы

See:

budget shopper, discount store

* * *
бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget;
capital budget;

cash budget;
4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).
* * *

• /vt/ ассигновать

• бюджет

* * *

бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам
. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .
* * *

Финансы/Кредит/Валюта

бюджет

план расходов и доходов правительства на новый финансовый год

-----

Контракты

бюджет

роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt

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Бухгалтерия и аудит

бюджет

количественное выражение плана, помощь для его координации и воплощения

Англо-русский экономический словарь > budget
5 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

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Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
6 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

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Словари и энциклопедии на Академике

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director of Cost and Management Analysis

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Словари и энциклопедии на Академике

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director of Cost and Management Analysis

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